Is Freshest Always Better ?

If you have ever hinted to the Metaverse that you have a passing interest in coffee, you are probably wading through any number of sponsored posts from coffee roasting companies, all of whom fight to proclaim their coffee is the freshest out there and leaves on the truck still warm from the roaster. A number of these coffee companies don’t actually see or touch any coffee, it is “toll roasted” by one or two companies who just stick a label on it. But they vy for the “we’re the freshest” title. But whilst that might be great for bread or...

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What's with the funny blob on the label ?

Greetings coffee people! The curious and/or eagle eyed amongst you may have noticed a change to the recent labels. They got a little narrower and a little shorter - I wasn't entirely happy with the extra white space on the bigger labels that really didn't serve much purpose. Graphic design doesn't need to do social distancing ;-) The labels also are easier to source in the smaller size and are cheaper, so win win there. But what's with this box of squiggles ? Well it's called a QR code and was until recently probably only recognised and used by process...

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The myth of free shipping...

As my grandfather used to tell me as a small boy, "there's no such thing as free lunch".  Well what he meant was, it may appear free but there's probably an equivalent cost somewhere else. Like me, you've probably been "spoilt" by Amazon Prime where the shipping is FREE. But of course it's not entirely because you pay a subscription for that. But Amazon pays more in shipping costs than I pay them for PRIME right ? Well, I don't think Amazon got to be where they are by losing money. I know because of PRIME I drive more business...

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