Is Freshest Always Better ?
If you have ever hinted to the Metaverse that you have a passing interest in coffee, you are probably wading through any number of sponsored posts from coffee roasting companies, all of whom fight to proclaim their coffee is the freshest out there and leaves on the truck still warm from the roaster. A number of these coffee companies don’t actually see or touch any coffee, it is “toll roasted” by one or two companies who just stick a label on it. But they vy for the “we’re the freshest” title. But whilst that might be great for bread or...