Greetings coffee people!

The curious and/or eagle eyed amongst you may have noticed a change to the recent labels.

They got a little narrower and a little shorter - I wasn't entirely happy with the extra white space on the bigger labels that really didn't serve much purpose. Graphic design doesn't need to do social distancing ;-) The labels also are easier to source in the smaller size and are cheaper, so win win there.

But what's with this box of squiggles ?

Well it's called a QR code and was until recently probably only recognised and used by process nerds. If you look at some of your electronics under the covers you may see something similar on motors etc - this is a scannable code that would indicate the manufacturer and in some cases the batch number and date of production for warranty tracking.

 

You used to need a special program or scanner to access the data but in the latest releases of iOS for example, just use the Camera app, point it at the code and it will prompt you to open a link in Safari. And you're done.

 

I know it can be annoying to run out of a regular grocery staple and have to recall how to reorder it. So if you scan the QR code, it will take you to that coffee page on my site. You can then adjust the quantity etc and checkout and you're done.

I am thinking about subscription offerings but this is a step closer to painless refilling.

Let me know what you think.

Enjoy your coffee.

Stuart

Written by Stuart McKnight